EMAC Group

European Marketing and Communication

The European Marketing and Communication (EMAC) Group was established in 2016. The main ambition of this young YOUROPE platform is to provide time, space and motivation to meet, import and share new knowledge in all relevant areas of festival marketing. Our four main areas of interest are:

  • Sponsorship
  • Marketing and product development
  • Communication and broadcasting
  • Ticketing

The Group hosts workshops, panels and seminars with the aim to create a more efficient and professional marketing and communication environment in the festival sector. Each year, EMAC presents the Brand Activation Award at the European Festival Awards, applauding a festival and a sponsor together for their remarkable cooperation. The Group regularly organizes its European Festival Marketing Seminar, a highly successful event, hosted by Eurosonic. EMAC also helps to organize the European Festival Conference


Phone: +49 (0) 228 20 70 80 5
E-mail: yourope@yourope.org


Our current activities