The Music Ambassadors Tour 2024 group standing in front of a destroyed building in Ukraine, with some individuals holding the yellow Take a Stand signs featuring a black heart symbol.

Video out now: Music Ambassadors Tour 2024

Earlier this year, six YOUROPE members were part of the Music Ambassadors Tour in Ukraine. Our friends and partners at Music Saves Ukraine hosted 12 ambassadors from the European music industry for five days. They visited Kyiv, Borodyanka, Irpin, and Chernihiv to see with their own eyes the consequences and scale of Russia’s war in Ukraine that has been going on for two and a half years now. Among the ambassadors were six YOUROPE members:

💛 Christof Huber (CH) – chairman of YOUROPE and director festivals at Gadget Entertainment (e.g. OpenAir St. Gallen, Summerdays Festival, Seaside Festival)

💙 Girts Majors (LV) – promoter and founder of Positivus Festival

💛 József Kardos (HU) – programming director of Sziget Festival

💙 Markus Wiersch (DE) – deputy director at KME, the promoting organisation of DAS FEST in Karlsruhe. Member of YOUROPE Event Safety Group (YES Group)

💛 Michal Kaščák (SK) – festival director and founder of Pohoda festival, musician, and actively supporting Ukraine since 2014

💙 Ville Koivisto (FI) – festival director of Provinssi, also a chairman at Jyväskylä Live Music Association

YOUROPE’s chairman Christof Huber said after the tour: “The Music Ambassador Tour was very intense and emotional for me. I won’t forget these reports from eyewitnesses and pictures of destruction and damage. On the other hand, I was amazed by the strength of Ukrainian People, their connection and loyalty to their beloved country. We must stand with Ukraine!”

Watch the 45-minute documentary of the Music Ambassadors Tour by our friends and colleagues at Music Saves Ukraine:

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