Seminar on Diversity, Equity & Inclusion, Sofia
YOUROPE invites you to its second two-day seminar on Diversity, Equity & Inclusion related to festivals. It will take place in Sofia during SoAlive Music Conference. The seminar is open to members and non-members alike! Participation is free.
- Date: Wednesday, October 15, 10-17h + Thursday, October 16, 9.30-16:00h
- Venue: National Palace of Culture (NDK) (venue of SoAlive Music Conference), Bulgaria Blvd, 1463 Sofia, Bulgaria
Educational Trip Offer
For YOUROPE members, we assembled a special package together with SoAlive Music Conference: an educational trip to Sofia. Learn more about DEI and get to know the city who will host you! This includes:
- Free participation in our two-day DEI seminar
- A free one-hour guided walking tour through Sofia
- A free dinner in a restaurant with Bulgarian cuisine for the participants of the seminar
- A free ticket to all days of SoAlive Music Conference (October 14-17), granting access to the complete conference and evening program
- Free accommodation in a four-star hotel in Sofia (YOUROPE covers up to three nights per person. It’s possible to stay longer, but participants must pay for any additional night themselves.)
If you are interested, register via the link below until October 6, 2025. Please note: the capacity of the educational trip program is limited to 10 spaces, and they will be allocated on a “first come, first served” basis. Registering does not guarantee a space. We will notify you in time whether you got a space.
You can still register for the DEI seminar and take part in the program, even after all spaces in the education trip have been filled.
To get an impression of our seminars and learn how to improve your event in terms of diversity, equity and inclusion, take a look at the report on our first DEI seminar in Paris, 2024.
Register here
Non-members can also register via the link above and make use of all offers, except for the accommodation offer.
Speakers
(in alphabetical order)
- Alexandra von Samson, Lollapalooza & Superbloom / YES Group
- Gergana Milovska, Sofia Life Festival / SoAlive Music Conference
- Grace Goodwin, Founder of the GENiE Database
- Isabel Roudsarabi, Co-founder and managing director at Höme – For Festivals
- Jannick Friis Christensen, Diversity, Equity, Inclusion & Belonging Researcher & Professional
- Marta Pallarès, Head of Communications at Primavera Sound / YOUROPE board member
- Mika Christoffersen, Head of DEI & Behavior at Roskilde Festival
- Morten Therkildsen, Director of Safety at Roskilde Festival / YES Group
- Pavla Slivova, Head of Booking & Artist Liaison at Colours of Ostrava
- Rosana Corbacho, Psychologist / Founder of M.I. Therapy
- Roxana Luca, ARTmania / Emagic / Pozitif Live / YES Group
- Ruth Koleva, Sofia Life Festival / SoAlive Music Conference
- Tanja Njezic, General Secretary of EXIT Festival
Program
Day 1, 15.10.
10:00h: Opening
Get to know your hosts, YOUROPE, and your fellow participants. Oh, and we want to play a game with you… It’s very simple and fun, promised!
Hosts: Marta Pallarès (Head of Communications at Primavera Sound, YOUROPE board member), Mika Christoffersen (Head of DEI & Behavior at Roskilde Festival), Isabel Roudsarabi (Co-founder and managing director at Höme – For Festivals)
10:45h: Presentation: Beyond the Periphery: Balkan Underrepresentation in Europe’s Music Ecosystem
This short talk shares new findings from SoAlive’s ongoing study on geographical underrepresentation with a focus on the Balkans/South East Europe. We map the structural gaps that keep artists and professionals at the ‘periphery’ – opaque selection pipelines, mobility constraints, curation/language bias, and network/data invisibility – and show how these translate into fewer bookings and weaker circulation. The emphasis is on practical fixes that DEI teams and programmers can adopt this season: paired curation, transparent criteria and juries, micro-mobility support, and inclusion of South Eastern European venues/data in European networks. The goal is simple: turn “bridge-building” into measurable commitments that move artists across borders, not just ideas across panels.
Speaker: Ruth Koleva (Head of Program at SoAlive Music Conference / Sofia Live Festival)
11:15h: Coffee break
11:25h: Panel: Is it DEI versus safety? The limits of participation
Is universal accessibility an illusion? When you are trying to make your festival more accessible and inclusive, you’ll find that measures sometimes clash with the safety of festival participants. In these cases, it’s often the safety team’s unpopular job to say: “no, we can’t do it”. In this panel, crowd safety experts from YOUROPE’s Event Safety (YES) Group discuss where at festivals the needs of the individual come into conflict with the needs of the many. Should people in wheelchairs be let into the thick of the crowd? Should service and emotional support animals be allowed on festival sites? And can improvements for the few bring benefits for the many? Let’s look at DEI through the eyes of safety teams!
Speakers: Isabel Roudsarabi (host; co-founder and managing director at Höme – For Festivals), Morten Therkildsen (Director of Safety at Roskilde Festival Group / YES Group), Alexandra von Samson (Master craftswoman for event technology / YES Group), Roxana Luca (ARTmania / Emagic / Pozitif Live / YES Group)
12:10h: Breather
12:30h: Case Study: DEI at Roskilde Festival
Description to follow
Speaker: Mika Christoffersen (Head of DEI & Behavior at Roskilde Festival)
13:00h: Lunch
14:00h: Workshop: Cultural/diversity awareness training
In this interactive training session, Jannick will cover the topics of psychological safety and socially responsible communication. As a participant, you will leave with practical tools for leading team cultures that enable all critical voices to speak up and be heard, as well as insights into how to constructively engage with external stakeholders on social justice and sustainability causes.
Trainer: Jannick Friis Christensen (Diversity, Equity, Inclusion & Belonging Researcher & Professional)
17:00h: Break
18:00: Guided walking tour through Sofia (optional)
If you’re feeling curious about Sofia, we’ve got you covered! In this one-hour walking tour, experienced local guides will show us around the most important landmarks and interesting places of the inner city. Meeting point: tba. Free for the participants of our seminar.
19:00h: Participants’ dinner (optional)
We will end the walking tour in a restaurant that captures the spirit of Bulgarian cuisine. Recommended by our friends of SoAlive Music Conference! Get to know your fellow participants more closely, finish a thought from the first day of the seminar, or simply enjoy some delicious food and drinks. Please note: the food is on us, but drinks are on everyone’s own expense. You are free to join both the tour and the dinner, or just one of them.
Day 2, 16.10.
9:30h: Opening Day 2
What did we learn on day 1 of the seminar? And what does day 2 have in store for you? Let’s find out!
Host: Marta Pallarès (Head of Communications at Primavera Sound, YOUROPE board member)
9:45h: Case study: Colours of Ostrava’s Colours without Barriers program
Colours without Barriers is an inclusion project of the Colours of Ostrava festival, launched in 2011. Over the years it has grown from mobility support to a comprehensive program for visitors with visual, hearing and mental disabilities, as well as people on the autism spectrum. The project provides barrier-free access, assistance services, sign language interpretation, relaxation zones, and other tailored solutions. Colours without Barriers has become a European benchmark for accessibility at large cultural events, proving that music and culture should be fully open to everyone.
Speaker: Pavla Slivova (Head of Booking & Artist Liaisons, Colours of Ostrava)
10:15h: Discussion: Barriers to equal access
Barriers preventing people from joining our events come in many shapes and sizes. This can be a lack of suitable transport to the event, physical obstacles on the site, no available space to take care of special needs, high costs for tickets or on-site services, an unwelcoming atmosphere, outdated structures and policies in our organizations, and much more. In this session, you have the opportunity to discuss specific barriers that exist at your festival with the group to find good practices from other events that might help you – or even completely new solutions.
Host: Mika Christoffersen (Head of DEI & Behavior at Roskilde Festival)
10:45h: Coffee Break
11:00h: Workshop: Keeping events affordable
Since the COVID-19 pandemic, festival promoters and suppliers have been fighting with rising production costs, artist fees, and the cost of living crisis. However, they cannot just pass on any extra costs 1:1 to their customers – otherwise festival tickets and services would simply become too expensive and the events unaffordable for their audiences. So, what can you do to keep events affordable? We will start this workshop by giving you a short introduction with some good practice example from the festival sector to inspire you. Then it’s up to you to come up with creative solutions together with your fellow participants!
Host: Isabel Roudsarabi (Co-founder and managing director at Höme – For Festivals)
12:00h: Lunch
13:00h: Panel: Gender balance in Eastern Europe & beyond
In this panel, our speakers will illuminate how gender balance is lived (or not lived) in the European music industry, drawing on data from academic and industry research. They will present possible solutions for more gender balance, like GENiE, an online database of over 500 gender equality initiatives across the continent.
We will take a closer look at the situation in the Eastern European music industry, where firmly-established traditional gender roles often prevent women from taking over leadership roles. Our speakers will bring in their own experiences of gender stereotypes impacting their work. They call for a systematic change that normalizes women in leadership roles and values competence over other factors like gender. To help with this change, they support initiatives like the mentoring program Women in Music, which you will also learn about in this panel.
Speakers: Gergana Milovska (Sofia Live Festival / SoAlive Music Conference), Grace Goodwin (Founder of the GENiE database), Roxana Luca (ARTmania / Emagic / Pozitif Live / YES Group)
14:00h: Breather
14:10h: Workshop: Team mental health & wellbeing
This workshop consists of three parts: a presentation on the EXIT Festival case study, a session on dealing with stress in the music industry, and an open conversation about the mental health of the participants.
EXIT Festival places mental health at the core of its identity, offering year-round psychological support for staff, on-site counseling for visitors, and campaigns such as “Life Is Live” to promote digital detox and youth wellbeing. This presentation highlights how EXIT integrates mental health into every level of its work – through practical initiatives, strategic partnerships, and measurable results – demonstrating how festivals can serve as platforms for healing, connection, and community care.
Stress and relationships are common challenges for both artists and music industry professionals, especially in the fast-paced world of festivals. In this interactive session, Rosana Corbacho (M.I. Therapy founder) will explore key stressors, share tools to prevent burnout, and offer insights into building healthier teams. Participants will be invited to share experiences and reflections, making the workshop a space for connection and practical learning.
Speakers: Tanja Njezic (Secretary General of EXIT Festival), Rosana Corbacho (Psychologist / Founder of M.I. Therapy)
15:40h: Closing
Before we part ways, let’s take a look at what we have learned. What are your most important takeaways? What do you want to implement when you get home to your festival?
Host: Marta Pallarès (Head of Communications at Primavera Sound, YOUROPE board member)
16:00h: End of the workshop

Disclaimer:
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.