Application: Brand Activation Award

Brand Activation Award

Application

Award description

To apply, please fill out this form and upload a presentation that outlines your brand activation, with a maximum of 10 slides, in .pdf format only. (If you wish to provide further info via download links, please note that we do not accept WeTransfer links, as they expire. Please use more permanent services such as Dropbox or Google Drive and make sure the jury has the right to view and download the folders in question). DEADLINE: November 9, 2025The Brand Activation Award celebrates sponsorship projects that create a better festival experience for all. It acknowledges projects in which a festival and its audience are at the heart of the sponsor’s marketing strategy. In short: we’re looking for exciting brand activations done in the right place at the right time!Festivals and sponsors can apply together with a project that meets at least one (but possibly more) of the following criteria:<ul><li>Provides added value for the audience, the festival and the commercial sponsor.</li><li>Shows measurable results, either in terms of direct sales or an increase in brand awareness.</li><li>Follows a clear strategic plan of communication during the festival and also before / after the event. Long-term cooperation is preferred.</li><li>Highlights social responsibilities and (environmental) sustainability.</li><li>Represents a new way of thinking the keywords "innovation", "uniqueness" and "audience experience".</li></ul>IMPORTANT APPLICATION RULES:<ul><li>The applicant is always the festival and the sponsor (together), but the application itself can be filled in by either of the two parties.</li><li>The application must include a presentation of a maximum of 10 slides (.pdf format) introducing the project. The presentation is important for the jury to fully understand the project.</li><li>Applicants are also encouraged to provide a video (through a link) helping to further introduce the project.</li><li>Applicants can apply with as many projects as they like.</li><li>Please note that the EUROPEAN FESTIVAL AWARDS are exclusively dedicated to popular music festivals in Europe. Events outside this category are not eligible to participate and will be withdrawn from the competition by the jury.</li></ul>The Festival Awards team is grateful for your submission, and we wish you the best of luck.The winners will be announced during the European Festival Awards ceremony at De Oosterpoort in Groningen, The Netherlands, on January 14th, 2026. We hope to see you there.

Your first name

Your last name

Your company

Your position

Your email address

Your phone number

Brand name

Name of activation

Festival the activation was deployed at

Country of the festival

Why should you win this award? Explain (max. 600 characters).

0 of 600 max characters

URL 1

(website, photo gallery, video or presentation download link)

URL 2

(website, photo gallery, video or presentation download link)

URL 3

(website, photo gallery, video or presentation download link)

Presentation

Maximum file size: 67.11MB

Please upload a presentation that outlines the brand activation, with a maximum of 10 slides in .pdf format.

Become part of the YOUROPE Hub (optional)

I give YOUROPE permission to upload the presentation publicly to the YOUROPE Hub as a best-practice example of a brand activation.

I do not give YOUROPE permission to upload the presentation publicly to the YOUROPE Hub.

Legal

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