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Brand Activation Award
Brand Activation Award
Application
Award description
<p><em><strong>To apply, please fill out this form and upload a presentation that outlines your brand activation, with a maximum of 10 slides, in either .pdf or .ppt format.</strong> </em></p><p>The Brand Activation Award celebrates sponsorship projects that create a better festival experience for all. It acknowledges projects in which a festival and its audience are at the heart of the sponsor’s marketing strategy. In short: we’re looking for exciting brand activations done in the right place at the right time!</p><p>Festivals and sponsors can apply together with a project that meets at least one (but possibly more) of the following criteria:</p><ul><li>Provides added value for the audience, the festival and the commercial sponsor.</li><li>Shows measurable results, either in terms of direct sales or an increase in brand awareness.</li><li>Follows a clear strategic plan of communication during the festival and also before / after the event. Long-term cooperation is preferred.</li><li>Highlights social responsibilities.</li><li>Represents a new way of thinking the keywords "innovation", "uniqueness" and "audience experience".</li></ul><p><strong>IMPORTANT APPLICATION RULES:</strong></p><ul><li>The applicant is always the festival and the sponsor (together), but the application itself can be filled in by either of the two parties.</li><li>The application must include a presentation of a maximum of 10 slides (.ppt or .pdf format) introducing the project. The presentation is important for the jury to fully understand the project.</li><li>Applicants are also encouraged to provide a video (through a link) helping to further introduce the project.</li><li>Applicants can apply with as many projects as they like.</li></ul><p>The Festival Awards team is grateful for your submission, and we wish you the best of luck.</p><p>The winners will be announced during the European Festival Awards ceremony at De Oosterpoort in Groningen, The Netherlands, on January 17th, 2024. We hope to see you there.</p>
Your first name
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Your last name
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Your company
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Your position
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Your email address
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Your phone number
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Brand name
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Name of activation
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Festival the activation was deployed at
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Country of the festival
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Why should you win this award? Explain (max. 600 characters).
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of 600 max characters
URL 1
(website, photo gallery, video or presentation download link)
URL 2
(website, photo gallery, video or presentation download link)
URL 3
(website, photo gallery, video or presentation download link)
Presentation
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Maximum file size: 67.11MB
Please upload a presentation that outlines the project, innovation or good practice, with a maximum of 10 slides in either .pdf or .ppt format.
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