YOUROPE’s biannual conference format European Festival Conference (EFC) returns for the sixth time from November 18-21. EFC is a gathering and summit of festival promoters in a unique conference format related to all festival topics. We look forward to meeting up in Portugal in the middle of Évora’s beautiful landscape where we will stay at Ecorkhotel Évora, Alentejo and have the conference with first-class food, excursions and wellness offers included.
The EFC is dedicated fully to popular music festivals and more intimate than other conferences because the number of participants is limited. “It’s special to be there on a social level,” YOUROPE’s chairman, Christof Huber, said, because you spend three days together without any outside distractions.
Let’s exchange, discuss and get energized and inspired for the European festival season 2026. Two days of seminars, workshops, outdoor activity and networking excursions in an outstanding and intimate conference at a special place in Évora, Portugal, are waiting for you.
EFC program
Participants will arrive on Tuesday, Nov 18, which offers a welcome reception and dinner. The two conference days, Wednesday and Thursday, include an excursion to the old town of Évora and an excursion to the local winery Fitapreta Vinhos – both with networking dinners.
The hotel offers bungalows to stay in, conference rooms, a pool bar, a lobby bar, wellness and spa. Breakfast, lunch and welcome dinner will be served in the hotel restaurant. The conference closes with a party on Thursday night. Delegates will leave after breakfast on Friday.
Sessions & Topics
We are in the midst of putting together the program for you. These are some sessions & topics you can expect (more to follow):
Navigating the future of the sector
How to deal with exploding production costs: creating alternative income streams
Artificial Intelligence debate club: friend or foe?
Festival Safety: showstop scenarios
Economic impact of festivals on a local and national level
Dancing in the dark: festivals & political pressure
The present and future of fair ticketing
EFC group workshop on how to build resistance
Festivals in the Crossfire – Cancel Culture vs. Artistic Freedom
The state of ecological sustainability: the mutual impact of festivals & municipalities
This is why we do it! Your stories about motivation, music and the magic of festivals
Who’s got your back? Festival insurance 101
Can you stand the heat? Festivals & extreme weather
EFC Excursion 1: Évora (European City of Culture 2027)
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Besides being one of the directors of Boom Festival and the Being Gathering, two transformational and changemaking festivals, he is also a member of the board of directors of Portuguese Association of Shows, Festivals and Events – APEFE. University degree in Social and Organisational Psychology (ISCTE – University of Lisboa), later started an MA in Culture Management. Studies on permaculture, ecovillages design, organic agriculture, THNK School of Creative Leadership, and design thinking. Sports, meditation, and culture journalism are part of his background too. The will to support change led him to work on the social sector on ICE – Instituto das Comunidades Educativas, Associação Khapaz, and CET – Centro de Estudos Territoriais. He became active in the electronic music scene in Portugal in the mid 90s. He has been involved with Boom since the early days as party-goer and production staff besides organising and curating events of several genres.
Christian Denzer, co-founder of COVERMYASS and managing director of a medium-sized insurance broker in Pforzheim, has been known in the industry for over 10 years as a specialist in advertising film insurance. Christian could no longer tolerate the fact that insurance companies in the production and event business are hardly available after 4 p.m. and his requests for quotes were left unanswered – in an industry where time pressure is the order of the day. In addition, Christian still prefers to insure what others do not want to insure
Since 1993, Christof Huber is active in the Live Entertainment business. Since January 2020, Christof Huber is partner of the new formed Gadget abc Entertainment Group Switzerland, one of the biggest live entertainment companies in Switzerland. He is director festivals of the group and responsible for the OpenAir St.Gallen, one of the most important music festivals in Switzerland, Summerdays Festival, Seaside Festival and Unique Moments at the National Museum in Zurich. He also books the Stars in Town Festival. He is board member of Yourope, the European Festival Association since its founding in 1998 and from 2003-2021, he was general secretary of the association. Since 2021, he is working chairman of the association. He is a co-founder of the European initiative Take A Stand which was launched in 2017, a movement within the music industry encouraging social cohesion in our society, promoting awareness and tolerance for all cultures, genders, races, colours and religions.
Codruța Vulcu is the Director and Founder of the ARTmania Festival, one of Romania’s most established events, now in its 17th edition, focused on rock and metal. She also founded Blaj aLive Festival in 2013, featuring alternative and world music, and Romanian Music Export. In 2017, she launched the East European Music Conference & Showcase Festival to foster discussions between Romania’s music sector, international experts, and state authorities. Codruța is the President of AROC (Romanian Association of Concert Promoters) and served as Director of Large-Scale Events for Timișoara – European Capital of Culture 2023. She has over 20 years of experience in the arts, including organizing logistics for the official 2019 ceremonies with Pope Francis in Blaj. In 2020, she received the European Festival Award for Excellence and Passion, and in 2019, ARTmania won Best Small Festival. Codruța holds a bachelor’s degree in Art Photography and a master’s in Art History from the National University of Arts in Bucharest. She exhibited her work at the National Museum of Contemporary Art in Bucharest and Kiasma Museum in Helsinki and was a press correspondent for major European festivals.
Fruzsina began her career as a band and tour manager at the age of 18. She is the managing director and festival director of Superbloom and Lollapalooza Berlin. Prior to that, she was the programme director of Sziget Festival for seven years. Fruzsina founded the Hungarian Music Export Office and is co-founder of Take A Stand, a movement that promotes respect, tolerance and diversity in the music industry. She also developed the EU project CEETEP (Central-Eastern European Talent Exchange Program) that became part of the European Talent Exchange Programme in 2016. Fruzsina is a board member of YOUROPE.
Greg Parmley is Managing Director of the International Live Music Conference (ILMC). ILMC is the leading annual conference for the international touring and festival businesses, and the organisation also organises the International Festival Forum (IFF) and other events. Additionally, ILMC publishes IQ, the leading source of news and content for the business read by 100,000 professionals each month. Greg is a co-founder and former CEO of the UK’s umbrella trade association LIVE, and due to one too many pub conversations, he also holds the Guinness World Record for Most Music Festivals Visited in 30 Days.
Holger is one of Europe’s leading networkers in the music festival branch. Among various topics he has a special focus on sustainability and social responsibility for festivals and events. Holger is General Secretary of YOUROPE – the European Festival Association, the most important representation of European popular music festivals with more than 100 members from 25 European countries. He also leads the pan-European think-tank GO Group (Green Operations Europe) that focuses on sustainability related and environmental issues at events. Holger looks back at 30 years working at festivals including the legendary RhEINKULTUR and Bizarre Festival. Today Holger is a booker, consultant and part of the management teams DAS FEST in Karlsruhe. Holger is contributing his expertise to various European funded projects such as YOUROPE’s “3F – Future-Fit Festivals” (Creative Europe). He is co-author of the book “stay SOUND & CHECK yourself” dealing with stress and mental health in the live music, festival and event industry and co-wrote the “Sounds For Nature guidelines for environmentally friendly events”.
For more than 10 years Ivan Milivojev had been a board member of YOUROPE. Today he is a lifelong honorable member and acts as its anchorman in international projects. Ivan is one of the original founders of EXIT Festival. He is also co-founder of numerous other festivals, like: Warriors Dance Festival and DEV9Tindependent art festival from Serbia, Sea Dance Festival from Montenegro, Sea Star Festival from Croatia, R:EVOL:UTION Festival from Romania. Ivan participated in founding and establishing various companies and organizations connected with music and the event business: AAA Production (RS), Equal by Nature (Dubai, UAE), SMMF, Serbian Music Manager Forum (RS).
A journalist for over 20 years, James is IQ Magazine’s Special Projects Editor, overseeing publications such as the European Festival Report, Global Arenas Guide, International Ticketing Report, Global Promoters Report and the Touring Entertainment Report. He is also editor of the Barbican’s monthly Guide magazine, and writes on culture for a variety of national and international publications. As a regular presenter James has appeared at conferences such as the ILMC, Canadian Music Week, MIDEM, and The Great Escape, and appeared on the BBC, France 24, ITV and more. He is former Managing Director of the UK and European Festival Awards.
Jana Posth has been Director Festivals at PRK DreamHaus since 2024, overseeing Rock am Ring and Rock im Park. From 2021 to 2023, she directed Lollapalooza Berlin for two years at Live Nation. Previously, she worked at Goodlive GmbH as Senior Project Manager for Content & Creation. Between 2016 and 2020, she was active as a Creative Producer on international cultural and brand projects. Her career in the live events industry began in 2014 in production management. Jana Posth studied philosophy and social sciences at Humboldt University in Berlin as well as dance in Mannheim, and worked as a professional dancer for over fifteen years before entering the cultural and events sector.
Linnéa is the founder of Greener Events, a leading consultancy specializing in sustainability for the cultural and event sectors. She has nearly 30 years of experience in the live entertainment industry, advising festivals, sports events, and cultural institutions on environmental strategies. She has led major initiatives such as the European Green Roadmap 2030, the Nordic Green Roadmap for Cultural Institutions and has served as sustainability lead for Rosendal Garden Party. She is also a co-founder of GO Group.
Marta Pallarès is a music journalist from Barcelona with a master’s degree in cultural journalism, who has developed a career beyond media to dive into music business. Back home after some years in Mexico City, and following two editions coordinating the Primavera Sound festival livestream with Red Bull TV, Pallarès got in charge of the international comms for the event. In 2023, she became its Head of Press, a position where she continues handling the relationship with media partners, while building strategies with national and foreign press and leading Primavera’s press team. Pallarès is the company’s official spokesperson for initiatives such as the event’s pioneering commitment to gender balanced lineups. Since 2019, she coordinates the partnership with the United Nations Sustainable Development Goals campaign. She is also one of members of the board of YOUROPE.
Miguel Almeida is a Professor at the University of Coimbra and Principal Investigator at the Association for the Development of Industrial Aerodynamics (ADAI), where he serves on the Board of Directors. With a PhD on Mechanical Engineering – Natural and Technological Risks, his research focuses mainly on wildfire risk management, particularly in the wildland–urban interface. Author of over 70 scientific publications, he has participated and coordinated multiple research projects. Moreover, since 2018 that he serves as Safety Director at the Boom Festival.
Morten is the Director of Safety at Roskilde Festival Group. With his academic knowledge from a BA in Crowd Safety Management and an MSc in Crowded Places and Public Safety Management, he tries to build the bridge between academia and practical knowledge of crowd safety management. His team provides training and consultancy as well as safety staff for hundreds of shows a year – and of course Roskilde Festival, a 100% non-profit festival gathering 130,000 people per day for 8 days.
Prof. Dr. Özgehan Şenyuva is a professor of international politics at Middle East Technical University (METU) in Ankara, Turkey. He holds a Ph.D. in Political Science from the Università degli Studi di Siena (Italy), an M.A. in International Relations, and a B.A. in Political Science and Public Administration from METU. With a strong academic foundation in international relations, Prof. Şenyuva has built a dynamic career at the intersection of politics, culture, and civil society.
In addition to his academic work, he is a well-known and experienced expert in the fields of youth work and civil society, both as a researcher and a practitioner. For over three decades, he has actively contributed to European-level initiatives that connect political education, civic engagement, and non-formal learning. His unique approach often involves bringing underexplored areas into dialogue with political science—most notably football and music as tools for understanding and influencing social change.
Prof. Şenyuva has collaborated with YOUROPE in the past, where he led a workshop at EFC, exploring the political potential of festivals in engaging youth and civil society. He was also one of the project leaders of FUSION – Festivals as Social Innovation Incubators, a pioneering initiative that bridged the world of music festivals with youth work practice, fostering festivals as inclusive and participatory civic spaces.
His work offers critical insights into how festivals can serve not only as cultural gatherings but also as platforms for political expression, community-building, and resistance – particularly in contexts shaped by growing authoritarianism and democratic backsliding.
Ralf Kitzberger is attorney and partner of the German law firm SchickhardtRechtsanwälte. He studied Law at the University of Konstanz (Germany), Lausanne (Switzerland) and did his Masters in 1994/95 at the Temple University in Philadelphia (USA). Ralf Kitzberger is specialized in entertainment Law and acts on behalf of promoters of music and sport events in fields like negotiation of contract, copyright, trademark etc
At the helm of Rock in Rio since 2001, Roberta has been responsible for implementing pioneering sustainability processes. She led the first step in the international expansion of the project, with its first edition outside Brazil – Rock in Rio Lisboa 2004. She assumed the role of Executive Vice President of Rock in Rio in all the markets the event has reached – Brazil, Portugal, Spain, and the USA – and is also responsible for projects by Rock World Lisboa – the entity that promotes the event – such as Worten Game City by Rock in Rio and the Christmas Tree of Portugal, Poland, and Romania. In addition to leading Rock in Rio Lisboa, she is also the Chief Brand Reputation Officer at Rock World, the company that owns Rock in Rio, Rock in Rio Lisboa, The Town, and produces Lollapalooza Brazil.
Sam Shemtob is a director of FEAT (the Face-value European Alliance for Ticketing), which was launched in 2019 by some of Europe’s leading promoters to fight for fairer ticket resale. FEAT helped to unite the live sector in calling for landmark regulation of online secondary ticketing marketplaces in the Digital Services Act. FEAT is part of a coalition of live events organisations working to Stop Resale Robbery! by improving event organisers’ means of educating consumers on safe ticket resale. Prior to helping establish FEAT, Sam founded leading communications consultancy Name PR, which counted the Society of Ticket Agents and Resellers (STAR), the Association of Independent Festivals, Twickets and Eventbrite among its clients.
Tamás was born 1975 in Budapest, studied in Germany and Hungary and has a graduate in communication and media. He worked in the advertising and media business for 17 years and founded his own media and advertising agency 1996. He was also founder and owner of an alternative Budapest radio station (radiocafé – 2000-2007) and CEO of a countrywide commercial radio station (NeoFM – 2009-2010). He then switched to Sziget Cultural Management as CEO and is responsible for all the 5 festivals of the company. Among them, Sziget Festival was elected two times as Best Major Festival in Europe.
Tristan is the Campaign Coordinator at FEAT, overseeing the organisation’s day-to-day operations. Before joining FEAT, Tristan spent three and a half years working in research and policy for a UK Member of Parliament, contributing to a nationwide campaign to prevent dangerous dog attacks. Outside of work, he promotes small club nights, and DJs on the local circuit.
Economist. Assistant Professor of Economics at the University of Lisbon, ISEG – Lisbon School of Economics and Management, Director of Instituto Superior de Gestão and President of CIRIUS – Research Centre on Regional and Urban Economics.
DPhil in Economics in 2004, Department of Economics and Related Studies, University of York, United Kingdom, Master in Monetary and Financial Economics and BSc in Economics, Technical University of Lisbon, ISEG – Lisbon School of Economics and Management respectively in 1994 and 1997.
Formerly Chief of Staff of the Portuguese Prime Minister from 2020 to 2023 and economic advisor to the Portuguese Prime Minister from 2016 to 2017 and from 2005 to 2011. Coordinator or member of the team of several research projects carried out for public and private entities.
Further details, speakers and times will be released in the coming days and weeks.
EFC conference package & registration
Festival conference package & registration:
3 hotel nights including internal transports, breakfast, dinner, excursions, gym, wellness and welcome/farewell drink receptions
2 days conference incl. excursions, coffee, lunch and Wi-Fi
Package price per person:
€600 per person for sharing a private bungalow (2 – 3 pax)
€700 per person for single use of a private bungalow
Not included: international transports and airport transfers
YOUROPE member discount: There is a special discount for YOUROPE members available of €100 for a max. of 2 participants per member festival/organization. Please choose ticket number and enter the discount code. If you feel entitled to this discount and don’t have the code, please get in touch with the YOUROPE office. Please note: the discount code works per order and not per ticket. If you book more than one ticket, please book them individually, so you make the most of the discount.
The conference is also open to non-members!
EFC venue
We will meet at the wonderful
Ecorkhotel Évora, Quinta da Deserta e Malina, 7000-804 Évora, Portugal
The hotel offers bungalows to stay in, conference rooms, a pool bar, a lobby bar, wellness and spa. Breakfast, lunch and welcome dinner will be served in the hotel restaurant. The conference closes with a party on Thursday night. Delegates will leave after breakfast on Friday.