Two people talking outside an

Awareness Concepts

Roskilde Festival: Roskilde, Denmark | 8 days | Roskilde Dyrskueplads | 130,000 visitors | Since 1971

Reeperbahn Festival: Hamburg, Germany | 4 days | venues at and around Reeperbahn | 50,000 visitors | Since 2006

Flow Festival: Helsinki, Finland | 3 days | Suvilahti | capacity: 28,000 | Since 2004

SPEX: Bern, Switzerland | 2 days | Freigelände Bernexpo (Hyspaplatz) | capacity: 10,000 | Since 2023

Fluid Festival: Mildenberg, Germany | 3 days | Ziegeleipark Mildenberg | capacity: 1,500 | Since 2022


How does a festival define a safer space? Which measures are in place to make everyone feel welcome and comfortable? Where can you get help, if a situation arose that you or someone else didn’t feel safe in? 

All those questions and many more can be answered in a festival’s awareness concept. This kind of concept can help 

So, it is crucial to communicate your concept beforehand and at the festival to let everyone know what your event’s awareness offers are. 

Ideally, all staff and external services also know about your measures before the festival. They are your extended arm and usually the first ones visitors can reach at any moment on the festival site. For example, to support this, Roskilde Festival implemented action cards for all their volunteers and providers. The cards fit into their pockets and help deal with any kind of situation. 

A well-thought-out Awareness Concept should ideally include the following:

For an Awareness Concept to work at your festival, it is important to not just copy/paste the concept of other festivals but think about your visitors, site and type of festival and plan measures and contact points accordingly. A city festival has different specifications than a festival in the field (no mobile reception, for example). 

Some useful examples: