Green Touring Guide
The Green Touring Guide is a DIY guide to help you tour in a more environmentally conscious way. It is aimed at artists, artist managers, tour managers, booking agencies, promoters, venues and all people involved in the organization and implementation of a tour. The topics mobility, venue, catering, hospitality, merchandise and communication are covered. The guide presents good-practice examples of artists who are already touring more sustainably and measures that have been awarded according to “Low-cost implementation”, “Quickly realized”, “High communicative impact”, “High environmental impact.” Further included is info on labels and company recommendations.
Originally, the guide was a non-commercial cooperation project between the Popakademie Baden-Württemberg, the Green Music Initiative and the music management company kollektif (now NEUBAU Music).