Report: Comms content of Festival Playground 2024
The fourth edition of Höme’s Festival Playground conference saw a return to Center Parcs Nordseeküste in Northern Germany for the third time in a row in November 2024. Under the motto “Something’s always wrong”, more than 800 participants representing 140 festivals, including crew and speakers, from all over Germany had come to take over the entire resort. Especially in difficult times, when many festivals are struggling with rising costs and falling ticket sales, it’s important to look to the future together.
YOUROPE supported a number of sessions with communication as their topic. In this report, you can learn about:
- The Struggle is Real: Insights and strategies for festival communication – with Immergut Festival
- Status Quo: East Europe on Ukraine’s cultural life during the war – with Vlad Yaremchuk (Atlas Festival)
- Fan and Ticket Marketing 2025 – change your strategy for higher ticket revenues and long-lasting fan loyalty
- 10 AI Tools for your festival
- Is this covered by the freedom of arts? How music and society influence each other
On top, YOUROPE member Roskilde Festival presented a session on why they have chosen “Utopia” as a strategic theme for three years.