Watch WIRE to GO webinar #2
This is a recording of the second WIRE to GO webinar, which took place on May 21, 2026. The webinar series focuses on all kinds of sustainability topics related to festivals. It is hosted by two working groups of YOUROPE – The European Festival Association: WIRE Group and GO Group.
WIRE Group deals with social sustainability topics like mental health, diversity, inclusion, and equity, while GO Group focuses on environmental sustainability aspects like sustainable event production and climate action.
Topics of the second webinar:
- “Ethical pinkwashing – an oxymoron? Social sustainability through strategic partnerships between movements and markets,” presented by Jannick Friis Christensen, Head of Research and Chief Consultant in InLead Agency
- “Is it really green? Making green claims,” presented by Dr. Teresa Moore, Director of A Greener Future (AGF)
Timeline:
00:00 Welcome
01:49 Pinkwashing presentation
22:34 Greenwashing presentation
43:25 Open round of questions
WIRE to GO is hosted every few months and is open for anyone interested. The next WIRE to GO webinar will take place in fall 2026.


