GO Group (Green Operations Europe), our pan-European, cross-industry sustainability think-tank, turns 15 years old this year and to mark the occasion, we will host a very special 11th edition of our travelling workshop for you.

Our interactive, dedicated, open and communicative seminar format known as the international GO Group workshop will finally take place in Roskilde, kindly hosted by the Roskilde Festival Group with international guests from all over Europe.

Together, we cordially invite you to this 2-day event on April 7 and 8, 2025, to one of the most iconic places of European festival history.

REGISTER HERE now!

The 11th international GO Group workshop’s motto is “Music Festivals as Change Drivers” and will focus on chances and challenges, achievements and potentials of festivals, initiatives and activists to play a positive role in shaping society and driving the green transition.

Please note that the workshop is open to everyone who is interested and not limited to YOUROPE members or festivals in general.

We are so much looking forward to seeing you in Roskilde!

Registration

Registration is open for everybody interested!

• Regular fee: €150 (incl. 2 workshop days & lunch snacks on April 7 & 8)
• Discounted fee for YOUROPE members: €75 (if you think you’re entitled to the discount, but don’t have the code, please reach out to us)

REGISTER HERE NOW

Venue

Roskilde Festival Højskole
Basgangen 20, 4000 Roskilde, Denmark
Website

If you are travelling to Roskilde from Copenhagen, you can take the train directly to Roskilde Station. From there, you can get to Roskilde Festival Højskole on foot (15 min. walk) or by bus (202A).

Speakers

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Peppi Arrimo

Provinssi Festival

Peppi Arrimo is a freelance production and stage manager with extensive experience in the events industry. Currently working as Head of Production at Provinssi Festival, Peppi has an extensive background in festival production, sustainability and communications. With more than a decade of experience, Peppi has managed stages at major festivals such as Sziget in Hungary, Ilosaarirock and Sideways Festival in Finland and has been involved in various sustainability and social projects.

Henrik Bondo Nielsen

Roskilde Festival

Special adviser, Roskilde Festival (DK). Henrik Bondo Nielsen has many years of experience in festival management. As Head of Division, Area Resources and Guests & Safety and Head of production at Roskilde Festival, he contributed with insight into logistics, infrastructure, and crowd safety management.

Henrik is one of the initiators of YES Group – the international network for Health and Safety at music festivals and still part of the steering group committee.

Oskar Dahlin

Lærlinge For Bæredygtighed

​Oskar is a carpenter apprentice and climate activist, actively involved in Lærlinge for Bæredygtighed (Apprentices for Sustainability). He co-authored the manifesto Bevaringsværdig Byggebranche, advocating for sustainable practices in Denmark’s construction industry. Through his work with Lærlinge for Bæredygtighed, he is engaged in creating a change-driven network for apprentices, aiming to transform both education and industry towards more sustainable practices.

Lars Liliengren

Head of Production, Roskilde Festival

As Head of Production, Lars has been instrumental in leading the sound team and overseeing production aspects of one of Europe’s largest music festivals, Roskilde for more than a decade. Beyond his work with Roskilde, Lars serves as a guest lecturer in communication, dissemination, and production at the Rhythmic Music Conservatory in Copenhagen. His collaboration with industry leaders, such as Meyer Sound, reflects his commitment to enhancing the festival’s audio experience and fostering innovation in live event production. ​

Signe Lopdrup

CEO, Roskilde Festival

Signe has been the CEO of Roskilde Festival Group since 2016, leading one of Europe’s largest and most influential festivals. With nearly 25 years of experience in the cultural and festival sector, she previously headed Copenhagen Jazz Festival. She also serves on several boards, including as Chair of the Board at the Rhythmic Music Conservatory (RMC) and as a board member at the Museum of Contemporary Art and Dreyers Fond. Lopdrup is committed to fostering volunteerism, community engagement, and the power of culture to drive societal change.

Bryonie Mathews

Live Event Lead, Hope Solutions

Bryonie is the Live Event Lead at Hope Solutions, specializing in sustainability for festivals and live events. With a background in sustainable festival management, she has worked on major projects, including Glastonbury Festival and Coldplay’s Music of the Spheres Tour, focusing on impact measurement, energy efficiency, environmental strategy, and innovative sustainability solutions.

Laura Mols Rasmussen

Project Coordinators, Roskilde Festival Group

Laura is a project coordinator at Roskilde Festival Gruppen in the department of Art & Activism. She holds an MA in modern culture from the University of Copenhagen. She helped coordinate and facilitate the Flokkr Lab for young activists.

Sille Stenkvist

Project Coordinator, Roskilde Festival Group

Sille is a Project Coordinator at Roskilde Festival Gruppen in the department of Art & Activism and holds a BA in Theatre and Performance from the University of Copenhagen. She helped coordinate and facilitate the Flokkr Lab for young activists.

Iben Stubgaard

Festival Director, Alive Festival

Iben is the Festival Director and Volunteer Coordinator at Alive Festival, a cultural festival in Thy, Denmark, showcasing music, art, and excursions. She also serves on the board of Dansk Live, the Danish live music association. Under her leadership, Alive Festival has grown significantly, with the most recent edition being the largest to date. ​She strives to create inclusive festival experiences that break down barriers and strengthen the cultural scene.

Linnéa Svensson

Greener Events & GO Group

Linnéa is the founder of Greener Events, a leading consultancy specializing in sustainability for the cultural and event sectors. She has nearly 30 years of experience in the live entertainment industry, advising festivals, sports events, and cultural institutions on environmental strategies. She has led major initiatives such as the European Green Roadmap 2030, the Nordic Green Roadmap for Cultural Institutions and has served as sustainability lead for Rosendal Garden Party. She is also a co-founder of GO Group.

Kimmie Winroth

Way out West

Kimmie is the Festival Manager for Way Out West, shaping one of Europe’s leading music and culture festivals. Passionate about creative innovation and audience engagement, she strives to push the boundaries of the modern festival experience while fostering meaningful cultural impact.

Katrin Wipper

Co-founder, The Changency

Katrin is the co-founder and CEO of The Changency, a German sustainability agency specializing in live music and events. Since 2021, she has led sustainability projects focusing on the environmental impact of major events and sustainable fan travel, working with the German promoters’ association (BDKV) and major artists. She co-authored Germany’s first sustainability study on large-scale events and has been recognized with multiple awards, including the German Sustainability Award 2025 and IQ Mag’s Green Guardians. Prior to The Changency, she spent over a decade as a booking agent and tour manager for international acts.

Ian Woodward

University of Southern Denmark

Ian is a Professor in the Department of Business & Management at the University of Southern Denmark, specializing in cultural sociology, consumption, and material culture. His research encompasses material culture, cosmopolitanism, and music economies. Woodward has authored several influential works, including “Understanding Material Culture” and “The Sociology of Cosmopolitanism.” ​

Program

SUNDAY, 6 APRIL

Optional activities Sunday

All day: Arrival in Roskilde. Possibility to visit Ragnarock Museum from 10-17h.

18:30 – 22:00: Optional get-together & dinner in Roskilde at restaurant Marcella

MONDAY, 7 APRIL

Venue: Roskilde Festival Højskole, Basgangen 20, 4000 Roskilde, Denmark

Part 1: FESTIVALS AS CHANGE DRIVERS

08:45 – 09:00: Check-in and coffee

09:00 – 09:10: Welcome to GO Group

09:10 – 09:20: Welcome to Roskilde

09:20 – 09:50: Participants presentation

10:00 – 10:30: Keynote: Music and festivals as change drivers

In light of the polycrisis we are facing, it is urgent to reflect on what role festivals have to play in the future. Signe Lopdrup, CEO of Roskilde Festival, will delve into how we can look to other industries to find inspiration, and how festivals have a unique community space to foster change and hope for our – often young – audiences.

10:30 – 10:45: Breather

10:45 – 12:00: Workshop: How to change the behavior of the participants – updated!

To create meaningful and impactful change at our festivals as well as in society as a whole, we need to be able to change behaviors, habits and opinions. In this workshop, we will investigate how we as festivals can motivate and inspire our audiences to do things differently and what we can transport from the festival setting into everyday life. – With Ian Woodward (Professor in the Department of Business & Management (DBM), Consumption, Culture and Commerce at the University of Southern Denmark)

12:00 – 13:00: Lunch

13:00 – 13:30: Guided tour: Hal 9 and new Roskilde Festival offices

Hal 9 (Hall 9) will be transformed from an industrial hall to the home of the Roskilde Festival Group and a cultural meeting place for the local community. The refurbishment must be carried out with maximum recycling and with the least possible climate footprint. The vision is for Hal 9 to become a creative powerhouse in the middle of the Musicon district in Roskilde. – With Trine Suhr (Roskilde Festival)

Part 2: PARTNERSHIPS, COLLABORATION AND TESTING

14:00 – 14.30: Inspirational talk: Testing and experimenting at Roskilde Festival (Flokkr Stage, The Circular Lab, Food Lab) – updated!

For experimenting and testing out new ideas, Roskilde Festival has created a number of labs to co-create solutions and foster innovation. In this panel, Roskilde Festival will share their experience with working on the green transition with both young entrepreneurs, young activists and how they can make change through food and gastronomy. – With Sille Stenkvist, Kristine Bahrenholdt Bruun and Lene-Maria Toksværd (Leaders of the labs of Roskilde Festival Group) 

14:30 – 15:00: Activating your local area

Alive Festival takes place in the northern part of Jutland in Thy (Denmark), and has made tremendous efforts in being a part of the local community and focusing on sustainability. They will share insights and their experiences on how they work. – With Iben Stubgaard, Festival Director of Alive Festival

15:00 – 15:30: When an industry has to change – updated!

To get new perspectives on our own industry, we will get a peek into the potential changes happening in the building industry. In this inspirational session, Oskar will talk about how we can tackle the most fundamental issues in our industries and how we can find the courage to address these in a utopian fashion. The matter of analysing the Danish building industry as a political field can serve as a lense through which political changes for different industries can be perceived. – With Oskar Dahlin (Lærlinge For Bæredygtighed – Apprentices for Sustainability)

15:30 – 16:00: Breather with coffee and cake

16:00 – 17:00: Workshop: How to include young voices – testing out tools from Flokkr Lab

In Flokkr Lab, Roskilde Festival has gained valuable insights on methods to include young people in their festival and organization. Laura Mols and Sille Stenkvist will guide the workshop participants through some of the facilitation methods to try out themselves, and hopefully inspire them to meaningfully engage young voices. – With Laura Mols and Sille Stenkvist (Roskilde Festival Group)

17:00 – 17:30: End of the day

What has the first day of the GO Group workshop revealed? Let’s take a look at the most important findings together.

19:30 – 23:00: Dinner (hosted by YOUROPE)

The (not so) secret star of every GO Group workshop is the Monday night GO Group dinner. Always at a special place recommended by our hosts, we invite our participants to follow up the day’s hot topics, get to know each other more, start a friendship… anything can happen here! This time our destination will be Musicon Mikrobryggeri, with food from the sustainable caterer Mad med Mening. Participants will explore Musicon in more detail during a guided tour on Tuesday.

 
TUESDAY, 8 APRIL

Venue: Roskilde Festival Højskole, Basgangen 20, 4000 Roskilde, Denmark

Part 3: SUSTAINABILITY IN PRODUCTION AND INTERNATIONAL TOURING

08:45 – 09:00: Check-in and coffee

09:00 – 09:30: Walk through of today’s program

9:35 – 10:30: Case studies: Hope Solutions & The Changency – updated!

Hope Solutions is one of the UK’s leading sustainability consultants, working at the intersection of culture and climate. They partner with start-ups, SMEs, and global brands to create impactful, expert-led strategies that cut emissions, save resources, and protect the planet – without losing the magic of performance. Bryonie will explore how stage productions and touring can become catalysts for environmental action, sharing practical tools and inspiring collaborations that are reshaping the live events industry. – With Bryonie Mathews (Production Assistant at Hope Solutions)

The Changency believes in the power of sustainable culture & events. They combine empowerment and enthusiasm with sustainability that is fun and offers opportunities. Their vision is to be part of the best party in town: a party that manages to combine the emotion and radiance of culture and events with a better, fairer way of life for all. Katrin will dive deeper into the power of ticketing as a social and ecological impact factor for major events as well as tour routing and artists influencing fan travel. – With Katrin Wipper (Co-founder & CEO of The Changency)

10:30 – 10:45: A Festival Production Perspective – updated!

Two festival organizers will share practical approaches to making stage production more sustainable – from from artist communications, planning, finding solutions to collaboration, audience activation and on-site solutions. Drawing from hands-on experience at two forward-thinking festivals, they’ll offer insights into balancing artistic ambition with climate-conscious choices. Including challenges. – With Peppi Arrimo (Head of Production at Provinssi) and Kimmie Winroth (Festival Manager at Way Out West)

10:45 – 11:00: Breather

11:00 – 11:45: Panel conversation: Sustainability in international touring & stage production – updated!

Drawing on diverse perspectives from festivals, consultancy, and live production, the panel will explore what’s working, what’s next, and how the industry can scale climate action across borders. Can festivals and artists really be changemakers? Or are we too naive? Join our panelists for a dynamic conversation on the challenges and opportunities of sustainable touring and stage production. – With Magnus Olsson (Rush Entertainment), Lars Liliengren (Roskilde Festival), Katrin Wipper (The Changency), and Bryonie Mathews (Hope Solutions)

11:45 – 12:15: Open floor: What’s bugging you?

This session is all about the participants’ experiences with event sustainability. Is there a lesson that you want to share? Are you facing a specific challenge that you need help with? Or do you have a burning question that needs answering? Chances are, one of your fellow participants has been in a similar situation before and has some input for you. Let’s find out!

12:15 – 13:15: Lunch

13:15 – 14:00: Guided tour: Musicon area – updated!

Musicon is a former concrete factory that began its transformation into Roskilde’s new cultural district in 2008. Musicon currently houses up to 50 groups of actors, including creative companies, a dance theater, art studios, a skate hall, student housing and music practice rooms, all of which contribute to a creative and vibrant environment. The area covers more than 250,000 square meters, which is roughly the size of 40 soccer pitches. The venue of the GO Group workshop, Roskilde Festival Højskole, is located in the heart of the area. – With Henrik Bondo Nielsen (Roskilde Festival Group)

Part 4: CONCLUDING REMARKS & OUTLOOK ON THE FUTURE

14:00 – 14:30: Group workshops: Collecting outputs and how to move forward

14:30 – 14:45: Plenary: Joint collection of learnings and how to move forward

14:45 – 15:00: Plenary: “Thank you” by YOUROPE & Roskilde Festival

Networking opportunities

The Sunday evening get-together (Sun, April 6, 18:30h)
Restaurant Marcella, Skomagergade 40, 4000 Roskilde, Denmark
As always, we meet for a casual get-together on the eve of the workshop at a nice location. Let’s get into workshop mode and meet your fellow GO Group participants. (This one is on everyone’s own account.)

For those arriving early in Roskilde on Sunday the 6th we recommend visiting Ragnarock the museum for pop, rock and youth culture, right next to Roskilde Festival Højskole.  

The GO Group Dinner (Mon, April 7, 19:30h)
The (not so) secret star of every GO Group workshop is the Monday night GO Group dinner. Always at a special place recommended by our hosts, we invite our participants to follow up the day’s hot topics, get to know each other more, start a friendship… anything can happen here! This time our destination will be Musicon Mikrobryggeri, with food from the sustainable caterer Mad med Mening.

Accommodation & travel

Update: No more rooms available – At Roskilde Festival Højskole, we have capacity to host some of you, which will be first come, first served (100 EUR per night). Contact if you want to stay at Roskilde Festival Højskole or need some guidance.  

Other nearby options for hotels are Scandic Roskilde Park (0.5 km) and Danhostel Roskilde (3 km).