Report: Comms & Marketing Sessions @ Festival Playground 2022
This report summarizes the learnings from several sessions on marketing and communication that were presented by YOUROPE and our “3F Future-Fit Festivals” project at Festival Playground 2022. Festival Playground is a festival for festivals organized by the German association Höme – Für Festivals, featuring panels, workshops, concerts and more.
In 2022, the topics included: how festivals and events can help Ukraine survive the war, marketing for Gen Z, how to address and integrate festival goers, how small festivals can cooperate with big brands, and how to communicate during crises like sexual harassment incidents and low ticket sales.
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